This project entailed  a rebrand of an existing already established convention. I chose to rebrand a makeup convention called IMATS (International makeup artistry trade show) known world wide.I focused on the special effects aspect of makeup artistry for film.

The convention underwent a fresh and aesthetically pleasing makeover with more of a vibrant touch while including film strips and key art that focused on special effects.  

I wanted to maintain the flow of this new look over to the banners, speaker and attendee badges and all collateral.