TRAVEL AD DESIGN
My travel ad for Tulum captures the essence of this enchanting destination with elegance and simplicity, inviting viewers to embark on a journey of adventure and serenity. Here’s why I chose this approach:
Iconic Symbolism: The imagery of a girl on a swing overlooking the ocean not only showcases the breathtaking beauty of Tulum’s beaches but also symbolizes the iconic swings that have become synonymous with the destination. The swing serves as a visual anchor that instantly evokes the laid-back and carefree atmosphere of Tulum, inviting viewers to imagine themselves immersed in its idyllic surroundings
Slogan Reinforcement: The slogan “All good stories start in Tulum” reinforces the allure of the destination as a place where unforgettable memories are made and new adventures begin. By positioning Tulum as the starting point for extraordinary experiences, the ad sparks curiosity and excitement, enticing viewers to learn more about what the destination has to offer.
Aspirational Appeal: By showcasing Tulum’s natural beauty and leisurely lifestyle, the ad appeals to viewers’ aspirations for a luxurious and indulgent getaway. It presents Tulum as a destination where they can unwind, recharge, and create lasting memories in an atmosphere of unparalleled beauty and tranquility.
In summary, my travel ad for Tulum embodies the spirit of adventure, relaxation, and sophistication, inviting viewers to immerse themselves in the allure of this captivating destination. Through iconic symbolism, a compelling slogan, simplicity, and aspirational appeal, the ad captivates audiences and ignites their wanderlust for the alluring paradise of Tulum.